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I have read the Munro Leaf book to hundreds of children and they love the story. It's a reflective, quiet and touching story. Nearly all of my classes that I read the book with also acted it out in Reader's Theater and we were all amused by the 1938 Academy Award winning short cartoon by Disney that you can also watch here.
The Story of Ferdinand is listed as one of the best children's books of all time and not only allows us to not judge a "book or bull" by it's cover but to accept people for who they are. I also make paper flowers with the students that they can keep. They mimic Ferdinand smelling the flowers.
The movie is coming out at a perfect time for the holidays but why not take a few minutes and read the original book first. Students are often hesitant at first when they see the black and white illustrations but they are quickly captured by the story. We also discuss his understanding mom, bull fights and find the country of Spain on the map.